Bio-Rad Homepage Redesign
The goal of the homepage redesign was to give the company’s site a fresh look and feel, while incorporating useful elements such as previously viewed items, featured products, promotions, links to most searched pages and new panels that represent each of the company’s departments based on popularity.
There were 3 major success factors taken into account: 1) Higher click-through rate, 2) Lower bounce rate, and 3) Enhanced SEO of homepage to engage more users at the homepage level. These factors are monitored and elements are updated on a quarterly basis, with new metrics and factors added to better meet the customer’s needs while striving to exceed the company’s goals.
Project Homepage Redesign Completion Date Jan 2015 Project URL bio-rad.com